Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Wednesday, 24 April 2013

Web Video Advertising Spend Increases 27% in 2012, Melbourne Video Production Gets Influx of New Client Queries



Melbourne, Victoria (PRWEB) December 03, 2012


Web video advertising spend has increased by 27% this year, as reported by marketing and advice website ClickZ last month. The growth is predicted to continue by a further 20% in 2013. Since the statistics were announced, a video production company in Melbourne is getting overwhelmed with new client queries. I think this report has woken up those businesses who werent sure about web videos effectiveness, says David Jenyns, web video expert and owner of Melbourne Video Production, Because weve seen a marked increase in new client queries since the statistics were made public.



Over the past decade, the uptake for businesses to go online has been relatively swift, but fewer were as quick to enlist into the web video revolution.



However slow in their coming around to using online video, the eyes and ears of businesses were perked when ClickZs report last month disclosed that spending for web video advertising increased a whopping 27% for 2012. Whats more, is the prediction that growth will increase another 20% in 2013.



A video production company called Melbourne Video Production has felt the impact of this news, noticing a marked increase in new client queries for their custom web videos. There were still many businesses out there that werent convinced on online videos usefulness, says David Jenyns, Melbourne Video Production owner and expert in web videos, So having clear stats showing online video’s popularity has clearly made them think again.



At the start of December, the video production company noticed their new client inquiries had increased significantly since the marketing statistics were released.



We didnt make the connection right away, David remarks, But now we see that the influence of other companies spending their marketing dollars on online video advertising was what set off the influx of new client submissions.



David continues, Its great to see so many businesses finally coming on board. Ive been saying, for many years now, that web video is the way of the future.



Melbourne Video Production offers a variety of web video packages, including FAQ, testimonial, as well as custom web videos to a wide variety of businesses. We can do everything from giving advice on how to do your own online advertising, says David, to producing short clips or full-blown scripted productions.



David also says that the marketing statistics further back up the need for all small to medium businesses to join in by creating web videos of their own. Its actually very easy and affordable. And with the growing trend for using online video as advertising, Id even say its necessary.



Melbourne Video Production offer a variety of pre-packaged web video services, as well as fully customized options, to cater for all variety of business types and budgets.



To learn more about Melbourne Video Productions services, visit: http://www.melbournevideoproduction.com.au/video-production-in-melbourne/custom-web-videos/





About Melbourne Video Production



Melbourne Video Production is a division of MelbourneSEOServices.com, a full service search engine optimization (SEO) consultancy, based in Australia, but with a worldwide client base.



Melbourne Video Production has the unique ability to combine their web video expertise with strategic SEO practices from Melbourne SEO.



Director, David Jenyns, has, over several years, built a team of experts who are niche experts to support the business, and who share his ethos for ethical, professional internet marketing and web video.














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Sunday, 21 April 2013

Jordan Pine Talks Direct-Response Television Advertising on PreneurCast’s 77th Episode

Melbourne, Australia (PRWEB) December 05, 2012


Jordan Pine, founder of SciMark, a company specializing in direct-response television (DRTV) advertising, appears on Episode 77 of the marketing podcast PreneurCast.



The weekly podcast, hosted by entrepreneurs Pete Williams and Dom Goucher, covers business strategies and internet marketing techniques that can help entrepreneurs build their online and offline businesses.



Pine, a DRTV expert who has helped launched more than 200 products, including the EZ Eyes keyboard and the Magic Mesh screen door, discloses that the success of a DRTV product has to do with how it appeals to the market and how it is marketed.



He introduces ‘The Divine Seven,’ the summary of these criteria. One of the things I did when I first came into the business was to start to compile these notes into a pilot’s checklist of things to look for,” he narrates. “A successful DRTV product is a unique, mass market problem-solver thats priced right, easily explained, age-appropriate and credible.”



Listen to the entire episode and get the transcript at: http://www.preneurmedia.tv/preneurcast/preneurcast077-conversation-with-jordan-pine/



Despite this podcast edition being focused on television advertising, Goucher explains, “Regardless of the market or the business that youre in, this isnt just about direct-response TV ads or even TV ads at allits any kind of direct-response marketing where you want somebody to react to your message, so this is pretty much applicable to [any type of business].”














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