Travelhouseuk.co.uk: Australia takes Chinese airlines on board for increased tourism

(PRWEB UK) 28 November 2012

Australia has established a budget of $ 180 million for its tourism promotional activities in major target markets spanning over the next 3 years, according to China Daily.

Recognizing the overwhelming potential of investment, Tourism Australia has signed a Memorandum of Understanding with China Eastern Airlines. The terms of the contract constitute a media campaign worth $ 9 million (Australian), promoting Australia as a tourist destination amongst the Chinese masses for the next three years. China Eastern joins in China Southern Airlines and Qantas Airways under the same media campaign.

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